2nd June 2017
Boom Fantasy Aims For New Angle As It Acquires Draftpot
Boom Fantasy has outlined its vision to make the fantasy sports betting experience more fun and exciting for players after investing heavily in ways to advance its product. The daily fantasy sports operator has announced that it has raised $2 million in its latest funding round, as well as purchasing the assets for Draftpot.
Draftpot is a rival fantasy sports operator and a start-up company which had been hoping to make an impact in an industry still dominated by FanDuel and DraftKings. The acquisition will effectively double Boom Fantasy’s user base and propel the business to become one of the market leaders.
“Boom Fantasy’s mission is to increase the thrill of sports for every fan,” said Assaf Einat, Boom Fantasy’s Chief Technology Officer. “With this acquisition and funding round, Boom Fantasy will have larger prize pools, exciting new gameplay, and even better customer support. We look forward to offering an unparalleled fantasy sports experience for our players.”
Boom Fantasy offers a different way of enjoying daily fantasy sports to other big operators, with contests that deviate from the standard salary-cap model. Players are instead asked a series of questions related to player performance, such as deciding who will score most points out of two basketball players.
CEO Stephen A. Murphy explained: “Boom Fantasy was founded on a simple premise – that FanDuel and DraftKings just weren’t all that fun. We knew we could create a better game that appealed to real sports fans — not just the high-volume professionals. We are excited to use these new funds to take our product to the next level.”
NBA fans can currently get involved in a $100,000 contest at Boom based around the 2017 finals between Golden State Warriors and Cleveland Cavaliers, while FanDuel and DraftKings are also offering exciting games on the eagerly-awaited showdown. Check out FantasySportsBetting.com’s NBA tips ahead of the finals.